GAGGENAU SHOWROOM

LONDON, UK | SEPTEMBER 2010

For many years, Gaggenau has been present in London\'s Wigmore Street, the supreme venue for kitchen dealers and home appliances showrooms.

The two level showroom is located in a period building next to the famous Wigmore hall, facing the street with a generous shop window. The ground level accomodates large parts of the exhibition space as well as an office and meeting area. In the basement, a live demonstration area is situated to cater events and cooking classes to allow the visitors to experience the Gaggenau appliances live by a professional chef. The demonstration area is continued by a training room for up to 15 persons. Both areas are accompanied by display walls for different ranges of appliances. 

The task of showroom refit in 2010 was to incorporate the Gaggenau corporate design for showrooms and thereby to refresh the overall visibility of the showroom in order to suit the Gaggenau brand philosophy. Furthermore in many product categories there are new and exciting product novelties to be represented in the showroom. To create a better understanding of the brand values, the Gaggenau showcase exhibits an exploded oven door to visualize the quality and aspiration that is essential to every product.