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BRAND EXPERIENCES
BETWEEN POP-UP AND FLAGSHIP
Eins:33 built a six-day, 310-squaremeter trade fair booth in Cologne for kitchen appliance giant Gaggenau.
To illustrate the brand identity—authentic, uncompromising, and extraordinary— the Munich-based studio created an artfully modified factory environment in which visitors could enjoy a glimpse of the company’s high-quality fabrication process in three zones: production, experience (of the appliances), and luxury.
A 5-meter-high construction of IPE steel and glass profiles held the 15-meter-long company logo, an artifact of the original Gaggenau factory, while acrylic boxes gave visitors a peek behind-the-scenes and displayed technical details of the products. Nearby, a stack of massive oak planks served as a wine tasting bar.
