GAGGENAU SHOP IN SHOP

AT HARVEY NORMAN, SINGAPORE

Located in Singapore and adding to the Gaggenau brand armada, the shop in shop is the second Gaggenau product presentation area within Singapore, after the main showroom's opening in February 2010.

Harvey Norman presents itself as the first shop in shop developed in accordance with the requirements and design strategies of Gaggenau.

Based on the structural idea of staging akin design - consisting of background, middleground and foreground - the concept conveys graphics, displays and the brand logo within the existing corporate architecture. With only an area of 40 sqm, the shop is currently the smallest brand experience unit featuring appliances.

The display of carefully chosen background graphics depicts the environment of Gaggenau´s origin, the Black Forest.