EUROCUCINA 2010

MILAN, ITALY | APRIL 2010

Contrasting  its neighbouring booths, Gaggenau presents itself in a genuine factory setting, showcasing not only the finished appliances but also giving an insight into their production. The bold, factory-style design shows the new products in amongst machinery, packagaing materials and pallets. 

Approaching the stand, the visitor cannot miss the two metre high and 15 metre long company logo assembled on a construction representing the facade of a factory, which was dismantled from the production site especially. A long bar constructed of solid-coloured black MDF boards resting upon a row of europalettes stretches along beneath. An imitation of a factory production line clasps the stand in a c-shape around the bar area. Standing next to an original large press the visitor hears the thud of the machine in operation. On the opposite wall original pallet cages are stacked upon each other, exhibiting various objects from the factory, e.g. appliance components or packaging. In the centre the new products built into solid-coloured black wall elements can be admired. At the back of the 280 sqm stand the final stages of production and transport are represented with original packaging boxes towering on the imitation of a typical factory flooring with yellow traffic lane markings.