Gaggenau honours its 333rd anniversary with an experiential exhibition at BASE Milano. A journey from its past to present and a glimpse into the future.
As part of the XXI Triennale International Exhibition, Gaggenau celebrates its 333rd anniversary. The exhibition manifests key milestones from Gaggenau’s rich history, dating back to its founding year of 1683 in the Black Forest, Germany, and additionally feature the work of notable artisans, echoing the brand’s passion and commitment to precision craftsmanship and uncompromising quality.
The theme of the BASE Milano exhibition is “21st Century. Design After Design”, which perfectly complements Gaggenau’s design philosophy of Traditional Avant-garde; where timeless craftsmanship meets innovative design. Visiting cultural aficionados will be able to immerse themselves in Gaggenau’s journey through history, starting in the forge and its groundbreaking work with enamel through to engineering perfection in today’s private kitchen.
Protagonists have been carefully selected mirroring Gaggenau’s sensitivity towards timeless quality, innovation and tradition. This match in attitude — independent of the métier cuisine, architecture, design or handicrafts – is why the work from the following artisans and personalities is showcased: The Blenheim Forge manufacturing quality handmade chef’s knives from their self-built forge; Porzellan Manufaktur Nymphenburg presenting Ruth Gervich’s collection of finest porcelain contrasted by a historic plate in the traditional Cumberland design from 1765; Stählemühle producing exquisite fruit brandies which are painstakingly sourced from both exotic and domestic fruit; Lasvit transforming glass into innovative light technologies and Thonet with their famed high-quality, innovative and elegant furniture.
The exhibition brings Gaggenau’s “333 years in the making” maxim to life and evolves further echoing Gaggenau’s evolution as a brand. Elongating the experience from the EuroCucina trade fair, the space houses the impressive glass cube displaying Gaggenau’s latest product icon, the oven EB 333, which was unveiled at EuroCucina 2016, along with other iconic examples from Gaggenau’s history and artifacts from the artisans.