Gaggenau presented itself under the heading “Showcase”. This heading combines the presentation aspect with the storage aspect and the presence of a multitude of appliances.
This theme was implemented via two parallel rows of movable cabinets in which the appliance combinations were installed in vertical or horizontal arrangements. Each of the areas between the two facing sides were dedicated to a particular aspect.
The reception area was situated in the centre aisle of the stand, with a wall of hot-rolled steel panels forming its back wall. The other side of the wall was used to explain Gaggenau’s new operations concept.
At the counter in front of this wall the Vario cooktops 400 series were presented with the focus on downdraft ventilation.