After occupying spaces in Miami and Los Angeles, Gaggenau opened its third US-showroom in New York´s famous A&D Building on 58th Street in a shared space together with Bosch and Thermador.

The character of the building reminds one of a large scale ware house whereas the area is dominated by office, residential and mixed-use buildings. The idea therefore was to keep the characteristic ferro-conctrete structure visible and to introduce volumes which create a rather informal space. The ceiling is fitted with translucent white expanded metal panels which allow a view onto the underside of the cast concrete ceiling.

The outside of the Gaggenau area shows a vintage-wood boarding, the so-called heritage wall that features small showcases and peepholes which allow access to materials and imagery narrating the brand’s history and local identity. 

Inside, the showroom offers a contemporary yet unobstrusive line-up of different settings, reaching from a live-demo area to a dining and meeting table and a protracted bar area along the facade, which offers a lively insight into the busy offices of Bloomberg´s headquarter on the opposite side.

In the NYC showroom, due to the particular lighting situation and cultural context, the color concept was modified to a lighter grey tone. The overall material, structure and color scheme creates an atmosphere which is somehow inbetween a warehouse and a sophisticated luxury interior.