Beko IFA 2014

A friendly green urban campus awaited fair visitors at Beko’s presentation at IFA in 2014. For its fourth presentation at this consumer electronics and home appliances fair, Beko wanted its stand to express the company’s innovative and responsible approach, global relevance and close relationship with the consumer. The focus should remain on important themes relevant to today’s consumers, namely sustainability and wellbeing. With this in mind einszu33 conceived an inviting design inspired by urban gardens, in particular the High Line in New York, that transported fairgoers into a green oasis. [...]


Gaggenau LivingKitchen 2013

The 2013 LivingKitchen international kitchen show provided the perfect setting for Gaggenau to showcase its new innovations under the apt title of ‘Showcase’. Designed by einszu33 the stand toyed with this theme literally and figuratively, resulting in a sleek, exclusive presentation that perfectly encapsulated the brand’s identity. Two parallel aisles with high black showcases formed the focal point of the stand, structuring the space into three sections. Each aisle comprised rows of moveable cabinets fitted with appliance combinations in vertical or horizontal arrangements. Niches in the cabinets were dedicated to focus themes such as aesthetics and lifestyle, materials and look and feel, function and design. Situated in the centre was the reception counter with a back wall constructed from hot-rolled steel panels. [...]


Gaggenau Eurocucina 2014

Gaggenau paid tribute to the roots of culinary culture at EuroCucina, the International Kitchen Furniture Exhibition, in 2014 in Milan. For this presentation the manufacturer of high-quality home appliances placed einszu33 in charge of designing its stand, which formed part of a trilogy. Beginning in 2010 with a focus on the company’s production processes, the presentation concept evolved in 2012 to underline raw materials as the basis of the appliances, and ended in 2014 highlighting the ‘Tradition of Manufacture’. This last chapter showcased the making of bread and wine in celebration of traditional artisanship, and communicated the sophisticated lifestyle of today’s culinary culture. [...]


Read more in Grand Stand 5 – Design for Trade Fairs, published by FRAME, ISBN 978-94-91727-55-9