Founded in early 2014, the young eyewear label iOLANI is characterized by innovation and sustainable, future-orientated handling of materials. The glasses and their combination with selected pieces of jewellery and accessoires result from a cooperation with experienced craftsmen, goldsmiths and designers. Every detail is handcrafted in germany and not just the handicraft but also the local manufacturing and procurement of materials stand for the exclusivity of the spectacles and their high quality.
Its first booth at Opti in Munich in early 2015, reflects this exclusivity with a fresh spirit. The selection of fine materials and colour tones describe the aspiration of the brand down to the detail whilst the integration of elements from the brand communication in the booth concept generate an understanding of the lifestyle and the target customer of iOLANI Eyewear.
Due to the small area, the spatial options are quite limited. To maximize the exposition possibilities, triangular elements let the walls appear as a folded surface. The diverse elements can cater different functions and serve as product display wall for the different models from the collection on a structured surface or inside the adjacent showcases. The functional areas like storage and kitchenette are thus integrated in the booth layout. Diagonally arranged shafts in various hights and sizes complement the design.
The visitors are welcomed by a display with an integrated monitor, screening the current brand film. A large bouquet invites to explore the inside of the stand where products are exhibited on full-hight oak profiles. These alternate with large showcases and shape the spatial envelope in front of greenish painted pine panels. In the small hospitality area in the rear area of the stand, clients and visitors are invited to get into dialogues with the representatives.